News Cycle

A look at the news, politics and journalism in today’s 24-hour media.

Obama’s Infomercial Video

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For those who missed it last night, or just want to re-watch parts of it, here is Sen. Barack Obama’s half-hour infomercial that was aired on seven networks. It’s broken up into four parts.

Here’s Part 1:

The general consensus in the media is that the $4 million buy was well done, but probably failed to sway anyone at this late point who has decided to vote for Sen. John McCain. Basically he was preaching to the choir.

Jessica Heslam of the Boston Hearld wrote that the production showed off Obama’s dull side, and noted that most likely people would not have watched the full 30 minutes.

The Democratic contender had better be elected president, because he wouldn’t make a great late-night infomercial pitchman.

His 30-minute TV special was aimed at the middle class and depicted a few Americans struggling with finances and health care that left you with a feeling of depression rather than hope.

Those vingettes were far more engaging than the prerecorded segments of Obama speaking in a room that looked an awful lot like the Oval Office, and the pitches by business execs and politicians, including Gov. Deval Patrick.

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Written by newscycle

October 30, 2008 at 7:45 am

Posted in Obama

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