News Cycle

A look at the news, politics and journalism in today’s 24-hour media.

Newspaper Print Ad Sales Should Bottom Out in 2009, Study Predicts

leave a comment »

A new study shows that newspaper advertising sales are likely to bottom out after four straight years of decline in 2009, but they aren’t headed back to where they used to be, reports Alan Mutter on his blog, Reflections of a Newsosaur.

In what passes nowadays for an upbeat take on the newspaper industry from an independent observer, the Virginia-based market research firm [Borrell Associates] boldly predicts that print advertising sales for the nation’s 15,000 daily and weekly papers will bottom out at $35.9 billion in 2009 after peaking at $57.3 million as recently as 2005.

Borrell forecasts a 2.4% sales rebound in 2010 to $36.8 billion and modest annual gains to take sales to $39.0 billion by 2014. With the over-all size of the national advertising pie likely to shrink in the next five years, Borrell believes newspapers could regain a 15.9% share of the advertising market in 2014 vs. 14.4% in 2009.

Advertisements

Written by newscycle

August 7, 2009 at 10:47 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: