USA TODAY’s Spin: We’re No. 1 in Circulation
USA TODAY’s public relations department was in full force this afternoon as it touted the daily newspaper as leading the nation in total daily print circulation on the day the Audit Bureau of Circulation rated it No. 2 behind The Wsll Street Journal by about 124,000 a day.
For immediate release
USA TODAY REMAINS NUMBER ONE IN TOTAL DAILY PRINT CIRCULATION
Sells nearly 275,000 more print copies per day than closest competitor
McLean, Va. (Oct. 26, 2009) – USA TODAY remains number one in total daily print circulation in the United States, according to the latest Audit Bureau of Circulation report. USA TODAY’s daily print circulation was 1,891,604 for the period ending September 30, 2009.
USA TODAY’s print circulation is nearly 275,000 copies per day larger than its closest competitor, The Wall Street Journal, and more than 1,000,000 copies per day larger than The New York Times. USA TODAY is also the newspaper leader in single copy newsstand sales selling more than 475,000 copies per day versus The Wall Street Journal’s 89,951 copies per day. Single copy newsstand sales reflect customers who actively seek out the newspaper each day and pay full newsstand price, which is widely considered the most valuable circulation by advertisers.
“We are proud to remain America’s number one choice in a daily print newspaper. For 10 years USA TODAY has been the leader in print. In these trying times, the most people continue to choose USA TODAY day in and day out for the news they want to know,” said Dave Hunke, president and publisher of USA TODAY.